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The internet is the most powerful global communications tool ever invented. With just a device and a connection, we can speak our minds to audiences all over the world — but sometimes, words aren’t enough to convey what we need to say. Sometimes, the most authentic way to express yourself is through a picture of the Real Housewives of Beverly Hills yelling at a cat across a dinner table. When words fail, there’s always a meme to get your message across.
But we’re not quite at the point where diplomatic cables and formal letters are delivered in meme formats (yet). For the most part,we share memes because they make us laugh. There is, however, one arena where memes have proven they are more than just throwaway gags — marketing. If you want your buyers to notice and positively remember you, memes can be a valuable part of your social media marketing strategy.
Why use memes for marketing? Because people love them.They’re funny. They take almost no time to digest. They’re easy to share if you need a quick, easy way to make a friend or colleague laugh. Marketers know that getting through to younger audiences is vital to their long-term success. For these audiences, memes are an indispensable part of online communication. In fact, 38% of Millennials and 64% of Gen Z-ers follow dedicated meme accounts on social media. Meme-based discourse isn’t going anywhere — so you might as well embrace it.
If you were trying to explain memes to somebody who doesn’t spend too much time online, you might call them something like “funny internet pictures.” While not every funny picture is a meme, just about anything can become a meme, whether it starts as funny or not.
Back in the pre-internet era, the biologist Richard Dawkins coined the word “meme” to describeideas and concepts that get transmitted among cultures, mutating along their journey in the same way that genes do. Somewhere along the line, the word was applied to images shared, captioned, and remixed online.
For a few short hours, people come together to laugh at a silly joke that would not have made sense just a few days ago. Whether it’s topical, related to a profession or interest or sourced from some other weird corner of the internet, they always find a way to unite people with humor.
To celebrate your efforts, we’ve gathered the top five social media marketing memes we’ve seen this year. Plus, we’ve also created a framework for identifying the memes that will elevate your social strategy.
Social media managers live and breathe social. It’s no wonder their meme game is a cut above the rest. To prove it, here are the top five memes about social media we’ve seen this year:
2022 was the year social media managers started breaking the brand account fourth wall. This new personality-driven approach does more than just create memorable content. It also reminds people that there’s a person behind the account with thoughts, feelings and opinions.
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